E L L I O T T  G R A H A M  /  A R T  D I R E C T O R
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Petsmart Adopt-Off

When you pit dog people against cat people, it’s war.

PetSmart's last adoption weekend sent 8,135 cats and 1,621 dogs to new homes. That's great, but we want more. How? Certainly not with Sarah Mclachlan. Instead, we asked a simple question. Cats, or dogs?

FUTURE LIONS FINALIST

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 Passerby can use their phones to Shazaam the dog or cat icons to choose a side. Joining a team earns members a redeemable coupons at PetSmart stores.

Passerby can use their phones to Shazaam the dog or cat icons to choose a side. Joining a team earns members a redeemable coupons at PetSmart stores.

 On the Adopt-Off website, users will be to go to war via twitter or face-off in a photo competition against the opposing side.

On the Adopt-Off website, users will be to go to war via twitter or face-off in a photo competition against the opposing side.

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 Come Adopt-Off weekend, the website will morph to feature a countdown tracking the number of pets adopted nationwide, with the winning side receiving 40% off supplies for either cats or dogs the following week.

Come Adopt-Off weekend, the website will morph to feature a countdown tracking the number of pets adopted nationwide, with the winning side receiving 40% off supplies for either cats or dogs the following week.