E L L I O T T  G R A H A M  /  A R T  D I R E C T O R
Website-Header.png

Petsmart Adopt-Off

PetSmart's last adoption weekend sent 8,135 cats and 1,621 dogs to new homes. That's great, but we want more. How? Certainly not with Sarah Mclachlan. Instead, we asked a simple question. Cats, or dogs?

FUTURE LIONS FINALIST

   Propaganda style posters appear in-store, at malls, and around outdoor areas alerting people to the campaign and encouraging animal lovers to pick a side.

Propaganda style posters appear in-store, at malls, and around outdoor areas alerting people to the campaign and encouraging animal lovers to pick a side.

Spread-1.png
Spread-2.png
Spread-3.png
 Passerby can use their phones to Shazaam the dog or cat icons to choose a side. Joining a team earns members a redeemable coupons at PetSmart stores.

Passerby can use their phones to Shazaam the dog or cat icons to choose a side. Joining a team earns members a redeemable coupons at PetSmart stores.

 On the Adopt-Off website, users will be to go to war via twitter or face-off in a photo competition against the opposing side.

On the Adopt-Off website, users will be to go to war via twitter or face-off in a photo competition against the opposing side.

Ipad-Spread-1.2.png
Ipad-Spread-2.png
 Come Adopt-Off weekend, the website will morph to feature a countdown tracking the number of pets adopted nationwide, with the winning side receiving 40% off supplies for either cats or dogs the following week.

Come Adopt-Off weekend, the website will morph to feature a countdown tracking the number of pets adopted nationwide, with the winning side receiving 40% off supplies for either cats or dogs the following week.