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PENNZOIL SXSW

Pennzoil® has always been known as the All American oil. But with little recognition as a leader in automobile innovation, we had to flip that perception upside down. We traded in Marios shrooms and powered him up with Pennzoil Platinum®, launching our brand new product alongside his new game in a live-action racing event at SXSW® Interactive. Lets just say Pennzoil legal was sweating bullets. 

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Nintendo News

Agency - JWT