E L L I O T T  G R A H A M  /  A R T  D I R E C T O R
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GENERAL MILLS / Tiny Toast

To help General Mills launch their first cereal in 15 years, we suggested what years of focus groups told us to be true: humans can't resist Tiny Toast. Then we took it to a weird place with a polarizing campaign targeting teens. 

ADWEEK  /  CREATIVITY  /  AGENCY SPY  /  THE DRUM

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