E L L I O T T  G R A H A M  /  A R T  D I R E C T O R
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UNITED NATIONS / Not A TARGET

Giving a voice to the voiceless.

On World Humanitarian Day we launched #NotATarget, a 360 campaign to highlight the injustice of civilian harm in ongoing wars around the world. Using a FB Live activation, film, OOH and a kickoff event in Times Square, we encouraged the masses to share the stories of those being targeted who couldn’t speak for themselves.

D&AD / THE ONE SHOW / CANNES LIONS SHORTLIST / ADC AWARDS / CREATIVITY / ADWEEK

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Using Facebook Live, we created the first camera filter for good. The Notatarget Teleprompter let people read in first person real stories of civilians trapped in war zones.

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