Hellmann's / Ketchup Currency

Turn unused ketchup packets into money for mayo.

Thanks to delivery, free ketchup packets are often left to collect in drawers, Ziploc bags and fridges. To help American’s break up with ketchup for a superior fry dipping condiment, Hellmann’s let these hoarders turn their stash into cash….for mayo. Introducing KetchupCurrency.com, a way to put those dusty packets to better use. Cha-ching!

AD AGE

AGENCY - VML / ECD - SUSAN GULKIN / CD (COPY) - CRYSTAL DEUEL / CD (UX) - DAVID PINILLA / ACD - OHAD COHEN / DIRECTOR - ROBIN COMISAR

All Hellmann's → Stouffer's → Vital Pursuit → Dell → United Nations → Tiny Toast → Dell → Miami Tourism → Dell XPS → United Nations → Krispy Kreme → Illustrations → Uncanny2k → Chex Mix → Join Or Die →

Hellmann's → Stouffer's → Vital Pursuit → Dell → United Nations → Tiny Toast → Dell → Miami Tourism → Dell XPS → United Nations → Krispy Kreme → Illustrations → Uncanny2k → Chex Mix → Join Or Die →