Repackaging the way we talk about mask safety.
People have no problem putting on a condom to protect against a virus, but they refuse to wear a face mask to do the same. So we launched #StaySafeWrapYourFace - A safety campaign for Spring Breakers that promotes face masks in a way they might understand…
AGENCY - VMLY&R / ECD - JUSTIN EBERT, NIRAJ ZAVERI, MAURIZIO VILLARREAL / COPYWRITER - CRYSTAL DEUEL