Introducing an odd looking Midwest staple to the nation.
There’s a reason they’re called things like puppy chow and reindeer poop. Why do they look the way they do? Because they’ve been 100% optimized to be delicious. Any attempts to make them a little bit more pleasing to the eye, would have resulted in a reduction in their deliciousness.
AGENCY - WALRUS / CD - DEACON WEBSTER / COPYWRITER - ALEX BEHLES