E L L I O T T  G R A H A M  /  A R T  D I R E C T O R
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GENERAL MILLS / Tiny Toast

For bears it's salmon, for humans it's Tiny Toast.

To help General Mills launch their first cereal in 15 years, we suggested what years of focus groups told us to be true: humans can't resist Tiny Toast. Then we took it to a weird place with a polarizing campaign targeting teens. 

ADWEEK  /  CREATIVITY  /  AGENCY SPY  /  THE DRUM