E L L I O T T  G R A H A M  /  A R T  D I R E C T O R

Chex mix / Muddy Buddies

Introducing an odd looking Midwest staple to the nation.

There’s a reason they’re called things like puppy chow and reindeer poop. Why do they look the way they do? Because they’ve been 100% optimized to be delicious. Any attempts to make them a little bit more pleasing to the eye, would have resulted in a reduction in their deliciousness.